# Shanghai's INS Land Nightlife Complex Is on Track for $150 Million in Revenue This Year > INS Land, a sprawling nightlife complex inside Shanghai's Fuxing Park founded by former investment banker Dino Ying, has become one of China's most talked about clubbing destinations, with revenue this year projected to reach roughly 1 billion yuan on the strength of its affordable all-access day pass. - Source: Times of China (Times of China) - Canonical URL: https://timesofchina.cn.com/en/article/ins-land-shanghai-nightclub-2026 - Chinese edition: https://timesofchina.cn.com/article/ins-land-shanghai-nightclub-2026 - Author: 中国时报编辑部 - Section: Society - Published: 2026-10-30T21:00:00+08:00 - Updated: 2026-10-30T21:00:00+08:00 - Tags: INS新乐园, 上海夜店, 夜间经济, 消费趋势, 复兴公园 --- INS Land, a sprawling nightlife complex tucked inside Shanghai's Fuxing Park, has become one of China's most talked about clubbing destinations, with the venture founded by a former investment banker now projected to bring in about 1 billion yuan, or roughly 150 million dollars, in revenue this year. ## One pass, about 20 venues INS Land comprises roughly 20 venues, including nine distinct clubs, along with a shisha lounge and an app for on-site matchmaking. Unlike the bottle service and reserved table culture common at many Chinese clubs, INS runs on a 288 yuan, or about 43 dollar, day pass that grants entry to every club in the building, a relatively affordable model that has drawn young people looking for a night out during an economic downturn. ## A founder who was once a regular clubgoer himself The complex was founded by Dino Ying, 45, a former investment banker who went on to start a mobile game publisher and an e-sports tournament operator backed by Saudi Arabia's sovereign wealth fund, both of which he still runs. Ying has said he has been a devoted clubgoer since his college days in the early 2000s, when he could barely afford a night out at venues he now considers overpriced, an experience that pushed him toward building what amounts to an affordable, festival style nightlife complex. ## Opened in 2023, with crowds still growing INS Land opened in 2023, shortly after China lifted its Covid era restrictions. This summer the complex marked its third anniversary, with weekday attendance reaching about 10,000 visitors and weekend crowds roughly doubling that figure. Viral social media posts have helped position the venue as a must visit Shanghai destination, with some comparing it to Shanghai Disneyland. ## Who shows up, and how it runs Ying has said college students make up roughly a third of the crowd, followed by white collar workers in their late twenties and early thirties, with women accounting for about 60 percent of patrons. Rather than using bouncers to screen out guests, the complex relies on airport style security checks that let in anyone who has bought a ticket. INS Land employs about 300 people and refreshes its interior themes roughly every 45 days, while an AI system is used to prevent the same songs from playing across different floors at once. Ying has said the gross margin on drinks stays above the industry average, at more than 70 percent. ## Navigating its place inside a public park Because it sits inside a public park, INS Land has to manage noise levels to avoid disturbing nearby residents, running regular satisfaction surveys and handing out small gifts to keep the peace. Last year, the venue partnered with a local civil affairs office to host after parties for newly married couples who showed up with their marriage certificates, a campaign that went viral online. Ying has said the goal was to ease young people's anxiety around getting married. ## Expansion plans and an industry in flux INS Land is now expanding across Shanghai, adding a miniature train through Fuxing Park that connects to a new bar inside a renovated historical villa, alongside plans to overhaul a nearby shopping mall into an all day entertainment space with an outdoor pool, restaurants and fitness classes. Industry observers have said most Chinese nightclubs are struggling financially, with INS Land standing out as a rare profitable exception, though its rapid commercialization has also pushed some younger clubgoers seeking a grittier scene toward an alternative venue known informally as the underground INS. --- Originally published by Times of China. Free to cite with attribution and a link to https://timesofchina.cn.com/en/article/ins-land-shanghai-nightclub-2026.