# Maxim Berin Brings Robbie Williams to Big Art Festival in Porto Cervo: The Art of a Night That Happens Only Once > On August 9, 2026, Big Art Festival returns to Porto Cervo at Romazzino, A Belmond Hotel, with a private evening headlined by Robbie Williams, where music, fashion, jewellery and gastronomy become one immersive story that can exist only once. - Source: Times of China (Times of China) - Canonical URL: https://timesofchina.cn.com/en/article/big-art-festival-robbie-williams-porto-cervo - Chinese edition: https://timesofchina.cn.com/article/big-art-festival-robbie-williams-porto-cervo - Author: 中国时报编辑部 - Section: World - Published: 2026-07-29T12:00:00+08:00 - Updated: 2026-07-29T12:00:00+08:00 - Tags: Big Art Festival, 罗比·威廉姆斯, Porto Cervo, 奢华, 萧邦 --- On August 9, 2026, the legendary Romazzino, A Belmond Hotel, overlooking the crystal-clear waters of the Costa Smeralda, will once again become the stage for one of Europe's most exclusive private events. Returning to Porto Cervo for a second consecutive year, Big Art Festival presents an extraordinary evening headlined by global music icon Robbie Williams. The evening unfolds around the hotel's iconic pool, where guests enjoy an elegant dinner in a sophisticated and captivating setting before an unforgettable live performance by Robbie Williams. Some evenings are built around a concert. Others around a destination, a dinner or a remarkable guest list. Big Art Festival approaches the idea differently, creating each edition as one complete story in which music, fashion, gastronomy, design and human connection become part of the same experience. ## The vision behind the evening Behind that vision is Maxim Berin, CEO of Berin Iglesias Art and founder of Big Art Festival, an international event producer with more than 25 years of experience creating high-profile cultural, private and corporate events around the world. For Berin, modern luxury is no longer simply about creating something spectacular. For an audience accustomed to exceptional destinations, artists and hospitality, true exclusivity increasingly lies in experiences that cannot be replicated. Maxim Berin, founder of Big Art Festival and CEO of Berin Iglesias Art. The Costa Smeralda plays an essential role in that philosophy. Its natural beauty, Mediterranean character and understated elegance allow the destination itself to become part of the narrative. The experience begins long before the headline performance. Guests arrive for a sunset cocktail, followed by dinner around the pool, music, fashion and a progression of carefully curated moments leading toward the emotional climax of the night. The strongest events are not built around one spectacular moment. They are built around how people feel from the moment they arrive until the moment they leave. Every detail should become part of the same emotional story. ## Robbie Williams, up close At the centre of the evening is Robbie Williams, one of the most successful entertainers in modern music history. With a career spanning more than three decades and over 85 million records sold worldwide, Williams combines global recognition with an exceptional ability to connect personally with his audience. In Porto Cervo, guests experience that presence in a setting entirely different from a stadium, where the intimate format brings artist and audience closer together and turns the performance into something more personal. Robbie Williams, who headlines the evening in Porto Cervo.Robbie has an extraordinary ability to connect with people. In Porto Cervo, guests will experience an artist of global stature in a completely different context. The proximity changes everything. It becomes much more personal, and that is exactly the kind of experience we want to create, says Maxim Berin. ## Where heritage meets innovation A special place within the evening belongs to Chopard, the jewellery and watch Maison that has long symbolized refined aesthetics, red-carpet glamour and the international art de vivre. During the dinner, Chopard will present its Haute Joaillerie creations paired with Caroline's Couture silhouettes, transforming high jewellery from a traditional presentation into an integral part of the evening's visual narrative. Another distinguished partner is DENZA, part of the BYD Group, the premium automotive brand redefining intelligent luxury mobility. Combining advanced technology, elegant design and exceptional comfort, DENZA showcases its vision of contemporary luxury, introducing another perspective in which technology, comfort and design exist as part of the same experience. ## One story, many voices Music shapes the atmosphere throughout the night. Internationally acclaimed saxophonist Max Merseny sets the tone with his signature sound. Esteriore Brothers bring the spirit of Italy to Porto Cervo with their blend of classic Italian melodies and contemporary energy, while DJ Katty Leen carries the celebration into the night. Rather than functioning as separate performances, every part of the programme contributes to the rhythm of one story. People do not remember an event as a list of separate elements. They remember the emotion. Our role is almost like directing a film: every scene has meaning, every transition matters, and together they should create one story. In 2026, Big Art Festival celebrates its fifth anniversary. Over that time it has grown into an international luxury cultural format bringing together world-class artists, entrepreneurs, representatives of family offices, cultural figures and distinguished guests. Guiding the evening will be Eleonora Incardona, one of Italy's most recognizable television personalities and a leading sports presenter, who will lead guests through every chapter with warmth, sophistication and effortless Italian glamour. Eleonora Incardona, Italian television personality and host of the Porto Cervo evening. On August 9, that narrative will culminate with Robbie Williams performing in one of the Mediterranean's most iconic summer destinations. For Maxim Berin and Big Art Festival, the evening is ultimately about creating one particular combination of place, artist, atmosphere and people that can exist only once. The official poster for the Big Art Festival evening in Porto Cervo. Tickets for Big Art Festival in Porto Cervo on August 9 are available via the official event page. --- Originally published by Times of China. Free to cite with attribution and a link to https://timesofchina.cn.com/en/article/big-art-festival-robbie-williams-porto-cervo.